Start here: free tools (5 minutes)
Before spending anything, get your baseline. These free tools give you a first diagnostic in under 10 minutes.
FAIMOUS
FreeFree AI reputation scan. See how ChatGPT, Claude, Gemini, and Mistral perceive your brand.
Scan my brandHubSpot AEO Grader
Free brand audit across 5 AEO dimensions. Ideal for a complementary first assessment.
FreeManual testing
Ask ChatGPT, Claude, Perplexity about your category. Screenshot the results.
FreeConcrete actions
For CEOs & CMOs
Run the free tools today. You'll have a baseline in under 10 minutes. No budget needed to start.
For Marketing & Tech teams
Run FAIMOUS scan + HubSpot Grader this week. Share results with leadership.
Growing: mid-market tools ($30-300/month)
For companies ready to invest. These tools offer the best value for continuous monitoring.
| Tool | Price | Platforms | Best for | Standout |
|---|---|---|---|---|
| Otterly.AI | $29/mo | 6 AI platforms | Best value | Gartner Cool Vendor 2025 |
| Semrush AI Toolkit | $99/mo | Semrush add-on | Existing Semrush users | AI Visibility Index (0-100) |
| Ahrefs Brand Radar | $16/mo | AI responses | Cheapest continuous monitoring | Lowest entry price |
| Peec AI | €89/mo | 115+ languages | European markets | Clients: Wix, Brevo |
| AthenaHQ | ~$295/mo | Multi-platform | AI visibility to revenue pipeline | ROI 1,561% (Y Combinator) |
Concrete actions
For CEOs & CMOs
Start with Otterly.AI or Ahrefs Brand Radar. Budget $50-300/month to start.
For Marketing & Tech teams
Pick one tool that tracks at least ChatGPT + Perplexity + Google AIO. Set up weekly automated reports.
Scaling: enterprise tools ($1,000+/month)
For large companies where AEO has become a standalone revenue channel.
Profound
G2 LeaderBrightEdge Prism
EnterpriseCorrelates AI and organic rankings. Ideal for understanding cross-impact between SEO and AEO.
Conductor
End-to-end enterprise platform. Full SEO + AEO integration. 17M AI responses analyzed.
Adobe LLM Optimizer
For Experience Cloud users. Automated content optimization for LLMs.
Concrete actions
For CEOs & CMOs
Enterprise tools are justified when AEO becomes a revenue channel. Start with mid-market, upgrade when you prove ROI.
For Marketing & Tech teams
Request demos from 2-3 enterprise vendors. Compare data depth and integration with your existing stack.
European-made tools
For GDPR compliance and local support. These tools are built in Europe, for European markets.
| Tool | Origin | Specialty | Price |
|---|---|---|---|
| Otterly.AI | Austria | Multi-platform AI visibility tracking | $29/mo |
| Peec AI | Berlin | GEO optimization, 115+ languages | €89/mo |
| Superlines | Europe | AI analytics | €74/mo |
| Meteoria | France | French AEO monitoring, French interface | On request |
| Blym | France | Dual SEO/GEO optimization | On request |
How to choose: decision framework
Just starting
Free tools (FAIMOUS + HubSpot Grader)
Have budget, need monitoring
Otterly.AI / Ahrefs Brand Radar
Already use Semrush
Add AI Visibility Toolkit
Enterprise, need to connect to pipeline
Profound / AthenaHQ
Need GDPR compliance
European tools (Otterly, Peec, Meteoria)
Key Takeaways
- Start with free tools (FAIMOUS + HubSpot Grader) to get a baseline in under 10 minutes.
- Mid-market (Otterly.AI at $29/mo, Ahrefs at $16/mo) offers the best value for continuous monitoring.
- Enterprise tools are justified when AEO becomes a proven revenue channel.
- European tools (Otterly, Peec AI, Meteoria, Blym) ensure GDPR compliance and local support.
- Pick a tool that tracks at least ChatGPT + Perplexity + Google AIO.