The Definitive Guide to AEO, GEO & LLMO
How to make your brand visible in AI-generated answers. Everything CMOs, SEO specialists, and developers need to know about Answer Engine Optimization.
7 chapters to master AEO
From theory to tools, through strategy and technical implementation.
Core Concepts
AEO, GEO, LLMO: three labels, one revolution. Understand the new discipline reshaping brand visibility.
Read chapterAI Search Impact
The great decoupling: impressions up, clicks down. How AI search is transforming traffic and conversions.
Read chapterBusiness Strategy
KPIs, budget allocation, organizational structure, and digital PR in the AI age.
Read chapterTechnical Playbook
Schema.org, robots.txt, llms.txt, content architecture, and entity optimization.
Read chapterFrance & Europe
French AI adoption, Mistral/Le Chat, EU AI Act, CNIL, and bilingual optimization.
Read chapterMeasurement Tools
The complete landscape of AEO measurement tools, from enterprise to free.
Read chapterState of the Art 2026
What's happening right now: latest developments from Google, OpenAI, Perplexity, and Mistral.
Read chapterNew chapter every week
Content updated continuously
The age of Answer Engine Optimization has arrived. AI-powered search tools process over 1.6 billion daily queries through ChatGPT alone. For brands, the traditional playbook of ranking on page one is breaking down.
See how AI engines perceive your brand today
Free analysis of your brand's visibility in ChatGPT, Claude, Gemini, and Mistral answers.
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