ChatGPT, like other AI models, generates responses based on a multitude of factors, including the way the question is posed. Each individual query to ChatGPT can therefore yield slightly different results. At FAIMOUS, we account for this variability by making thousands of queries. We then aggregate these results to provide a ranking that reflects this broad range of responses, thus offering a more comprehensive and balanced perspective on brand popularity.

Each brand's score on FAIMOUS is determined based on its ranking according to our three cornerstone criteria (value for money, popularity and quality). Several thousand queries are made, and the overall score of a brand is the result of the responses obtained. This systematic approach allows FAIMOUS to provide a robust and representative brand score, taking into account different aspects of the brand's performance and perception.

Although FAIMOUS strives to cover a wide variety of sectors and brands, it is possible that some smaller or less well-known brands may not be recognized by ChatGPT or may not be included in the results of the queries made.

With each new update of the ChatGPT model by OpenAI, a new version of the ranking is published. This system allows FAIMOUS to remain dynamic and reflect changes in brand perception. We keep a history so that you can track the improvement in the perception of your brand.